Continuing the Pokemon Go and augmented reality theme in global, in this article we would like to talk about such things as “how to make an augmented reality app”, “augmented reality app development” and a lot more. So, let’s begin!
The Internet still excites the growing popularity of the augmented reality games, especially Pokemon Go. Insofar that some processing companies experts have already decided to study the augmented reality trends in the field of marketing, of course.
While Pokémon hunters surf augmented reality in search of rare specimens, marketing, via gaming monsters, have arranged traps for real clients.
One of the first who was on the wave of incomes – churches (who happen to be at the monsters spawning point) as well as bars and banks, who bought a subscription. For them, the Pokemon Go game is a relevant tool to promote their products and services.
The game released on July 6 with the Japanese company Nintendo created a sensation among users of mobile operating systems.
In less than a month the game has established several records of popularity. According to SimilarWeb, players spend on the average 43 minutes 23 seconds playing the game – more than Whatsapp, Instagram, Snapchat and Facebook Messenger, and the total number of users of the Pokemon GO approached Twitter.
Less than a week after the release of the game, Nintendo shares increased in price on the Tokyo Stock Exchange by more than 25% – a record of placing Nintendo shares on the stock exchange in 1983. Han Yong Kim, an analyst at Deutsche Bank, calls Pokemon Go the real phenomenon.
Read more: How to make a game like Pokemon Go
It seems to us, you probably should catch the lucky break (unless you have an app idea), because now is the time to build an AR startup.
Because weighing all the facts and trends (which we will write below), we, like many other companies, are sure that now is the most opportune time for the augmented reality app developers and entrepreneurs.
Want to find out whether and how to invest in augmented reality? Let’s find it out!
Augmented reality (AR) is environment with direct or indirect addition of the physical world with digital data in real time with the help of computer devices – tablets, smartphones and innovative gadgets, as well as the software for them.
Despite the name, these technologies can complement both the outside world using the virtual world objects and remove them from it – the possibilities are limited only by AR capabilities, devices, and programs. However, today, all or nearly all the decisions based on the augmented reality function is performed exclusively given in its title.
Today the AR software is very flexible. The best-known representatives of the so-called augmented reality browsers and games for mobile platforms – are smartphones and tablets on iOS, Android, as well as game consoles like Sony PlayStation Vita and Nintendo 3DS and 3DS XL.
• The invention of the “augmented reality” term in 1990 is attributed to Thomas Caudell, former researcher of the company Boeing, in 1990;
• Augmented reality is part of the mixed reality, which essence is to integrate virtual objects into the real world;
• Wearable augmented reality devices can be divided into several groups – mounted displays and devices in which the image is projected onto the user’s eyes. Smartphones and tablets, for obvious reasons, are not considered as such devices;
• A perfect example of the work of these technologies is a demonstration of the offside line in football (on the TV screen) and electronic military pilots helmets, providing them information about the state of the board and weapons systems, as well as the radar data;
• AR-technology is widely used by game developers;
• The required set of components for creating this type of device includes the processor, display, camera, and electronics determining the user’s position (accelerometer, GPS, and compass). Thus almost perfect gadget for the mass distribution of AR-technology has become a modern smartphone.
• AR is already used in medicine, business, navigation, military conflicts, art, design, biology, architecture, archeology, translation, office work and other kinds of human activities.
Virtual Reality investments
Yes, that’s right – we wrote Virtual Reality (VR). The thing is, this concept is much wider and the subject of this article (augmented reality, if any of you have forgotten) enters directly into the VR.
The scope of virtual reality remains one of the most promising topics for startups, it’s an opportunity, which is proved by a large amount of investments in such projects. Only within two months in 2016 the total investment in projects of Augmented and virtual reality amounted to more than $ 1.1 billion. As the Digi-Capital analysts say, for the entire 2015 volume of investment in projects of virtual and augmented reality were about $686 million and this year it is the first time exceeded one billion dollars.
About $794 million off this amount of investments came from the second round of Magic Leap investment project, which ended the second of February. About $300 million came from technical developments in the field of virtual and augmented reality, different services, peripherals, games, and other applications.
Read also: Virtual Reality App Development
Even without taking into account investments in Magic Leap, total investment rose by 20% compared with $250 million investment in the last quarter of 2015. According to the assumptions of the Managing Director of Digi-Capital and CEO of the Eyetouch Reality, Tim Merely, total revenue in the segment of AR / VR will amount to $120 billion by 2020. Investing in similar projects never ceases to decline in the past six quarters.
Among the most significant acquisitions in this area – Oculus Rift absorption by Facebook for $2 billion . Now the company actively cooperates with game studios to develop and support existing projects for augmented reality helmet. Big game studios also see the prospects of virtual reality. For example, Sony has been developing augmented reality helmet for PlayStation 4, which should reach the market later this year and get the support of several game projects. And if to assess the prospects of such projects is difficult enough, the large user base can increase the likelihood of success on the PlayStation VR market.
* What to say about Nintendo, right?
The fact remains that due to the increased interest in augmented and virtual reality other investment areas get affected. In the gaming segment, total spending on investment and acquisitions fell by 81% in 2015. In part, this will change in 2016 with the completion of the transaction between Activision Blizzard Inc. and the mobile games development studio King, for impressive $ 5.9 billion. Probably.
Read also: How to Find Best Mobile App Development Company?
In conclusion, we would like to remind you that we live in the age of rapid technological development (especially trendy ones like augmented and virtual reality). We believe that you can not miss this chance – you need to act. If you are still in doubt, read the article carefully again and make conclusions. It is not necessary to bury the idea, it must be realized!
You do not need to make a lot of steps – contact us and we will tell in details about how to make an AR app and how much does AR application development cost.
Do not hesitate, we are always glad to find new connections and business partners. After all, we work for you!